UTM & Campaign Links

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  What a UTM Tracking Code Is and How It Works

  A UTM tracking code is not code and needs no developer. It is just text added to the end of a web address, like a label saying where a visitor came from. When someone clicks, the page loads normally and the analytics already on the destination site reads those labels and files them. The credit lasts a 30-minute session, and a later signup can still be traced back for 30 to 90 days. If you see six months quoted, that is the old Universal Analytics figure, not the current one.