Visitor Tracking

• 
  How to Track Visitors on Your Website

  To track visitors, you install an analytics tool: paste one snippet of code, or add a plugin, and it records each visit. It tells visitors apart with a cookie, a small file in the browser holding an ID, so remember that it counts browsers, not people, and undercounts anyone who blocks trackers. A unique visitor is one browser counted once in a period. Google Analytics 4 does not use the phrase unique visitors; it calls the same thing Active users.